Electronic Customer Care (English, Andreas Muther)
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Book Details
Publisher
Springer
Language
English
ISBN-13
9783642625336
ISBN-10
3642625339
Author
Andreas Muther
About the Book
F�r viele Unternehmen ist die Reorganisation der sogenannten Front-Office-Prozesse Neuland. Worauf m�ssen Unternehmen achten, wenn sie CRM-Projekte starten? Das Buch abstrahiert die Kundenbeziehung anhand des Customer Buying Cycles und schafft so einen neutralen Orientierungsrahmen f�r CRM-Projekte. Die dritte Auflage nimmt neue Themen wie E-Marktpl�tze in die Betrachtungen auf und bietet einen aktuellen �berblick �ber f�hrende CRM-Anbieter.
ISBN: 9783642625336
ISBN-13: 9783642625336
ISBN-10: 3642625339
Frequently Asked Questions
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Andreas Muther is the author of Electronic Customer Care. Browse more books by Andreas Muther on GlowMirror.
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Product ID: isbn-9783642625336
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