Social-Responsive Balanced Scorecard (English, Christian Neßler | Maria-Teresa Fischer)
by Christian Neßler | Maria-Teresa Fischer
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Book Details
Publisher
Springer Gabler
Language
English
ISBN-13
9783834944245
ISBN-10
3834944246
Author
Christian Neßler | Maria-Teresa Fischer
About the Book
Die Autoren stellen das Konzept der Social-Responsive Balanced Scorecard vor: Im Mittelpunkt steht ein System von Kennzahlen, das über die marktbezogene auch eine nichtmarktliche Gesellschaftsperspektive berücksichtigt, und ein Managementsystem, das es erlaubt, eine Unternehmenskultur von einer Vision und einer Zielsetzung her dahingehend zu formen, dass die Übernahme gesellschaftlicher Verantwortung nicht mehr als überflüssig und belastend empfu…
ISBN: 9783834944245
ISBN-13: 9783834944245
ISBN-10: 3834944246
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Product ID: isbn-9783834944245
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