
Social Media (English, Ralf Leinemann)
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Specifications
| Publisher | Springer Vieweg |
| Language | English |
| ISBN-13 | 9783642364754 |
| ISBN-10 | 3642364756 |
| Author | Ralf Leinemann |
Product Description
Here on GlowMirror, you'll find Social Media filed under Springer Vieweg -- everything you need to know is covered below.
About the Book
Einleitung.- I. Web 2.0 = Kommunikation 2.0?.- Web 2.0 - Einfluss auf Kommunikation und Marke.- Mehr gewinnen als verlieren.- Einfluss auf Mitarbeiter und einzelne Gesch�ftsbereiche.- Der Faktor Vertrauen.- Kommunikationsqualit�t in sozialen Medien als Unternehmenskultuelement.- Chancen und Risiken im Unternehmenseinsatz.- Bildkommunikation - Visualisierung von Brands.- II. Social Media in der Praxis.- "In drei Jahren weg von der E-Mail" - Wie k�…
ISBN: 9783642364754
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Social Media
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Springer Vieweg
Who Should Read This
Students and professionals interested in Springer Vieweg, as well as general readers looking to expand their knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy





