Smart Pricing (English, Jagmohan Raju | Z. Zhang)
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Book Details
Publisher
FT Press
Language
English
ISBN-13
9780134384993
ISBN-10
0134384997
Author
Jagmohan Raju | Z. Zhang
About the Book
In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing princi…
ISBN: 9780134384993
ISBN-13: 9780134384993
ISBN-10: 0134384997
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Product ID: isbn-9780134384993
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