-67% OFFRock Brands (English, Elizabeth Barfoot Christian | Jeremy V. Adolphson | Bob Batchelor)
by Elizabeth Barfoot Christian | Jeremy V. Adolphson | Bob Batchelor
Publisher: Lexington Books
Language: English
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Specifications
| Publisher | Lexington Books |
| Language | English |
| ISBN-13 | 9780739146347 |
| ISBN-10 | 0739146343 |
| Author | Elizabeth Barfoot Christian | Jeremy V. Adolphson | Bob Batchelor |
Product Description
About the Book
Rock Brands: Selling Sound in a Media Saturated Culture , edited by Elizabeth Barfoot Christian, is an edited collection that explores how different genres of popular music are branded and marketed today. The book's core objectives are addressed over three sections. In the first part of Rock Brands , the authors examine how established mainstream artists/bands are continuing to market themselves in an ever-changing technological world, and how ba…
ISBN: 9780739146347
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Rock Brands
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Lexington Books
Who Should Read This
Students and professionals interested in Lexington Books, as well as general readers looking to expand their knowledge.
Key Highlights
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