Rock Brands (English, Elizabeth Barfoot Christian | Jeremy V. Adolphson | Bob Batchelor)
by Elizabeth Barfoot Christian | Jeremy V. Adolphson | Bob Batchelor
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Book Details
About the Book
Rock Brands: Selling Sound in a Media Saturated Culture , edited by Elizabeth Barfoot Christian, is an edited collection that explores how different genres of popular music are branded and marketed today. The book's core objectives are addressed over three sections. In the first part of Rock Brands , the authors examine how established mainstream artists/bands are continuing to market themselves in an ever-changing technological world, and how ba…
ISBN: 9780739146347
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