Rethinking Performance Measurement (English, Marshall W. Meyer)
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Book Details
Publisher
Cambridge University Press
Language
English
ISBN-13
9780521812436
ISBN-10
0521812437
Author
Marshall W. Meyer
About the Book
Performance measurement remains a vexing problem for business firms and other kinds of organizations. The "balanced scorecard", widely touted as a solution to problems of performance measurement and strategic planning, has no strong basis in theory. Moreover, implementation of the "balanced scorecard" may create many more problems than it solves. This text returns to the fundamentals by asking what is the performance of the firm, can this perform…
ISBN: 9780521812436
ISBN-13: 9780521812436
ISBN-10: 0521812437
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Product ID: isbn-9780521812436
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