
Researching the Public Opinion Environment (English, Sherry Devereaux Ferguson)
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Specifications
| Publisher | Sage Publications, Inc |
| Language | English |
| ISBN-13 | 9780761915300 |
| ISBN-10 | 0761915303 |
| Author | Sherry Devereaux Ferguson |
Product Description
Here on GlowMirror, you'll find Researching the Public Opinion Environment filed under Sage Publications, Inc -- everything you need to know is covered below.
About the Book
Researching the Public Opinion Environment: Theories and Methods informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholde…
ISBN: 9780761915300
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Researching the Public Opinion Environment
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Sage Publications, Inc
Who Should Read This
Students and professionals interested in Sage Publications, Inc, as well as general readers looking to expand their knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy





