
Research in Consumer Behavior (English, John F. Sherry | Russell W. Belk)
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Specifications
| Publisher | Jai Press Inc. |
| Language | English |
| ISBN-13 | 9780762314461 |
| ISBN-10 | 076231446X |
| Author | John F. Sherry | Russell W. Belk |
Product Description
Here on GlowMirror, you'll find Research in Consumer Behavior filed under Jai Press Inc. -- everything you need to know is covered below.
About the Book
Drawing on a vast array of research contexts ranging from brand collecting, globalizing food in India, and art consumption to rock festivals, dog shows, and fan fiction, this volume suggests both the breadth and depth encompassed by Consumer Culture Theory (CCT). CCT is a specific interpretive approach to understanding consumer behavior that has crystallized in the past few years out of an evolving stream of research conducted over the past few d…
ISBN: 9780762314461
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Research in Consumer Behavior
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Jai Press Inc.
Who Should Read This
Students and professionals interested in Jai Press Inc., as well as general readers looking to expand their knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy





