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Reputation Transfer to Enter New B-To-B Markets (English, Christine Falkenreck)
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Specifications
| Publisher | Physica-Verlag |
| Language | English |
| ISBN-13 | 9783790823561 |
| ISBN-10 | 3790823562 |
| Author | Christine Falkenreck |
Product Description
About the Book
An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation. Consequently, a positive reputation provides competing vendors with a virtually inimitable competitive advantage. Contemporary research concerning antecedents and consequences of reputation in the domain of marketing is dominated by branding and line extension issues. Organizatio…
ISBN: 9783790823561
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Reputation Transfer to Enter New B-To-B Markets
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Physica-Verlag
Who Should Read This
Students and professionals interested in Physica-Verlag, as well as general readers looking to expand their knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy
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Who is the author of Reputation Transfer to Enter New B-To-B Markets?
Reputation Transfer to Enter New B-To-B Markets is authored by Christine Falkenreck.
Who published Reputation Transfer to Enter New B-To-B Markets?
Reputation Transfer to Enter New B-To-B Markets is published by Physica-Verlag.
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Page count information for Reputation Transfer to Enter New B-To-B Markets is available in the specifications section of this page.
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At an average reading speed of 250 words per minute, reading Reputation Transfer to Enter New B-To-B Markets takes a few hours to a few days depending on reading pace.
What is Reputation Transfer to Enter New B-To-B Markets about?
About the Book
An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation. Consequently, a positive reputation provides competing vendors with a virtually inimitable competitive advantage....
Is Reputation Transfer to Enter New B-To-B Markets suitable for beginners?
Whether Reputation Transfer to Enter New B-To-B Markets is suitable for beginners depends on your background in Physica-Verlag. Review the product description and specifications above for details on the target audience and difficulty level.
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