Springer Gabler
Rechtliche Grenzen Des Brand Placement (English, Bettina Reich)
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Specifications
| Publisher | Springer Gabler |
| Language | English |
| ISBN-13 | 9783834943620 |
| ISBN-10 | 3834943622 |
| Author | Bettina Reich |
Product Description
About the Book
Diese interdisziplin�r angelegte Studie stellt einen interessanten Br�ckenschlag zwischen Marketing, insbesondere Markenf�hrung, und Recht dar. Sie legt dar, dass die im Rahmen des Brand Placement erfolgende Platzierung von Markenprodukten im nicht-werblichen Fernsehprogramm zur �berwindung von Kommunikationsbarrieren beim Aufbau und Erhalt von Bekanntheit und Image von Marken als bedeutendstes immaterielles Verm�gen von Unternehmen gelten kann.…
ISBN: 9783834943620
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Rechtliche Grenzen Des Brand Placement
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Springer Gabler
Who Should Read This
Students and professionals interested in Springer Gabler, as well as general readers looking to expand their knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy
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Who is the author of Rechtliche Grenzen Des Brand Placement?
Rechtliche Grenzen Des Brand Placement is authored by Bettina Reich.
Who published Rechtliche Grenzen Des Brand Placement?
Rechtliche Grenzen Des Brand Placement is published by Springer Gabler.
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Page count information for Rechtliche Grenzen Des Brand Placement is available in the specifications section of this page.
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At an average reading speed of 250 words per minute, reading Rechtliche Grenzen Des Brand Placement takes a few hours to a few days depending on reading pace.
What is Rechtliche Grenzen Des Brand Placement about?
About the Book
Diese interdisziplin�r angelegte Studie stellt einen interessanten Br�ckenschlag zwischen Marketing, insbesondere Markenf�hrung, und Recht dar. Sie legt dar, dass die im Rahmen des Brand Placement erfolgende Platzierung von Markenprodukten im nicht-werblichen Fernsehprogramm zur �b...
Is Rechtliche Grenzen Des Brand Placement suitable for beginners?
Whether Rechtliche Grenzen Des Brand Placement is suitable for beginners depends on your background in Springer Gabler. Review the product description and specifications above for details on the target audience and difficulty level.
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