Purposive Diversification and Economic Performance (English, John T. Scott)
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Book Details
Publisher
Cambridge University Press
Language
English
ISBN-13
9780521430159
ISBN-10
0521430151
Author
John T. Scott
About the Book
This book examines product-line diversification of large manufacturing firms. It introduces and applies methodology that discerns groups of manufacturing industries related by complementarities in production, marketing, distribution, and research and development activities. Manufacturing firms intentionally vary production to exploit these complementarities, and Professor Scott uses evidence from U.S. manaufacturing to explore hypotheses about su…
ISBN: 9780521430159
ISBN-13: 9780521430159
ISBN-10: 0521430151
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Product ID: isbn-9780521430159
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