Public Relations in the Networked Publics (English, Bayram Oğuz Aydin | Salih Gürbüz | Özlem Dugan)
by Bayram Oğuz Aydin | Salih Gürbüz | Özlem Dugan
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Book Details
Publisher
Peter Lang Gmbh, Internationaler Verlag Der W
Language
English
ISBN-13
9783631803998
ISBN-10
3631803990
Author
Bayram Oğuz Aydin | Salih Gürbüz | Özlem Dugan
About the Book
In terms of both public relations and advertising, organizations that use the opportunities of digital media might differentiate from others. This differentiation can provide advantages for organizations. However, there may be threats as well as the opportunities of the digital media. In this regard, it is tried to investigate how organizations benefit from digital media on the researches presented in this book.
ISBN: 9783631803998
ISBN-13: 9783631803998
ISBN-10: 3631803990
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Product ID: isbn-9783631803998
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