
Profit Margins (English, Jeremy Groskopf)
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Specifications
| Publisher | Indiana University Press |
| Language | English |
| ISBN-13 | 9780253059383 |
| ISBN-10 | 0253059380 |
| Author | Jeremy Groskopf |
Product Description
Here on GlowMirror, you'll find Profit Margins filed under Indiana University Press -- everything you need to know is covered below.
About the Book
Between the advent of print advertising and the dawn of radio came cinema ads. These ads, aimed at a captive theater audience, became a symbol of the developing binary between upper-class film consumption and more consumerist media. In Profit Margins , Jeremy Groskopf examines how the ad industry jockeyed for direct advertisement space in American motion pictures. In fact, advertisers, who recognized the import of film audiences, fought exhibitor…
ISBN: 9780253059383
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Profit Margins
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Indiana University Press
Who Should Read This
Working professionals and industry practitioners seeking practical knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy





