-53% OFFPlaying to Win (English, Thomas P. Oates | Andrew Baerg | Meredith M. Bagley)
by Thomas P. Oates | Andrew Baerg | Meredith M. Bagley
Publisher: Indiana University Press
Language: English
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Specifications
| Publisher | Indiana University Press |
| Language | English |
| ISBN-13 | 9780253014993 |
| ISBN-10 | 0253014999 |
| Author | Thomas P. Oates | Andrew Baerg | Meredith M. Bagley |
Product Description
About the Book
In this era of big media franchises, sports branding has crossed platforms, so that the sport, its television broadcast, and its replication in an electronic game are packaged and promoted as part of the same fan experience. Editors Robert Alan Brookey and Thomas P. Oates trace this development back to the unexpected success of Atari's Pong in the 1970s, which provoked a flood of sport simulation games that have had an impact on every sector of t…
ISBN: 9780253014993
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Playing to Win
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Indiana University Press
Who Should Read This
Students and professionals interested in Indiana University Press, as well as general readers looking to expand their knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy











