
Pictorial Metaphor in Advertising (English, Charles Forceville)
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Specifications
| Publisher | Routledge |
| Language | English |
| ISBN-13 | 9780415186766 |
| ISBN-10 | 0415186765 |
| Author | Charles Forceville |
Product Description
Here on GlowMirror, you'll find Pictorial Metaphor in Advertising filed under Routledge -- everything you need to know is covered below.
About the Book
Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial Metaphor in Advertising , Charles Forceville argues that metaphor can also occur in pictures and draws on relevant studies from various disciplines to propose a model for the identification, classification, and analysis of 'pictorial metaphors'. By using insights taken from a range of linguistic, artistic and cogniti…
ISBN: 9780415186766
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Pictorial Metaphor in Advertising
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Routledge
Who Should Read This
Students and professionals interested in Routledge, as well as general readers looking to expand their knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy





