Pictorial Metaphor in Advertising (English, Charles Forceville)
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Book Details
Publisher
Routledge
Language
English
ISBN-13
9780415186766
ISBN-10
0415186765
Author
Charles Forceville
About the Book
Over the past few decades, research on metaphor has focused almost exclusively on its verbal and cognitive dimensions. In Pictorial Metaphor in Advertising , Charles Forceville argues that metaphor can also occur in pictures and draws on relevant studies from various disciplines to propose a model for the identification, classification, and analysis of 'pictorial metaphors'. By using insights taken from a range of linguistic, artistic and cogniti…
ISBN: 9780415186766
ISBN-13: 9780415186766
ISBN-10: 0415186765
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Pictorial Metaphor in Advertising starts from ₹4273 at GlowMirror. Available in Paperback.
Who is the author of Pictorial Metaphor in Advertising?
Charles Forceville is the author of Pictorial Metaphor in Advertising. Browse more books by Charles Forceville on GlowMirror.
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Product ID: isbn-9780415186766
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