Organisationskommunikation Im Mittelstand (English, Luisa Winkler)
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Book Details
Publisher
Springer vs
Language
English
ISBN-13
9783658292829
ISBN-10
3658292822
Author
Luisa Winkler
About the Book
Luisa Winkler untersucht den Entwicklungsprozess der Organisationskommunikation in kleinen und mittleren Unternehmen (KMU) entlang besonderer Lebensereignisse. Anhand eines Lebenszyklusmodells wird aufgezeigt, dass verschiedene Lebensphasen die Genese der Mittelstandskommunikation bedingen. Durch die Einnahme einer kommunikativen Perspektive auf mittelständische Organisationen wird die Spezifik der Mittelstandskommunikation entlang von vier Kommu…
ISBN: 9783658292829
ISBN-13: 9783658292829
ISBN-10: 3658292822
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Luisa Winkler is the author of Organisationskommunikation Im Mittelstand. Browse more books by Luisa Winkler on GlowMirror.
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Product ID: isbn-9783658292829
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