New Vocabularies, Old Ideas (English, Eamon Maher | Neil O'Boyle)
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Book Details
Publisher
Peter Lang Ltd, International Academic Publis
Language
English
ISBN-13
9783039119783
ISBN-10
3039119788
Author
Eamon Maher | Neil O'Boyle
About the Book
Advertisements are often viewed as indices of cultural change, just as the advertising industry is often imagined as innovative and transformative. Advancing from an alternative position, which borrows much from practice-based research, this book instead highlights the routinisation of practices and representations in advertising. Drawing extensively from his own study, the author uses Irishness to investigate the relationship between cultural sy…
ISBN: 9783039119783
ISBN-13: 9783039119783
ISBN-10: 3039119788
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Product ID: isbn-9783039119783
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