-15% OFFPeter Lang Ltd, International Academic Publis
New Vocabularies, Old Ideas (English, Eamon Maher | Neil O'Boyle)
Publisher: Peter Lang Ltd, International Academic Publis
Language: English
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Specifications
| Publisher | Peter Lang Ltd, International Academic Publis |
| Language | English |
| ISBN-13 | 9783039119783 |
| ISBN-10 | 3039119788 |
| Author | Eamon Maher | Neil O'Boyle |
Product Description
About the Book
Advertisements are often viewed as indices of cultural change, just as the advertising industry is often imagined as innovative and transformative. Advancing from an alternative position, which borrows much from practice-based research, this book instead highlights the routinisation of practices and representations in advertising. Drawing extensively from his own study, the author uses Irishness to investigate the relationship between cultural sy…
ISBN: 9783039119783
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in New Vocabularies, Old Ideas
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Peter Lang Ltd, International Academic Publis
Who Should Read This
Working professionals and industry practitioners seeking practical knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy
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Who is the author of New Vocabularies, Old Ideas?
New Vocabularies, Old Ideas is authored by Eamon Maher | Neil O'Boyle.
Who published New Vocabularies, Old Ideas?
New Vocabularies, Old Ideas is published by Peter Lang Ltd, International Academic Publis.
How many pages does New Vocabularies, Old Ideas have?
Page count information for New Vocabularies, Old Ideas is available in the specifications section of this page.
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At an average reading speed of 250 words per minute, reading New Vocabularies, Old Ideas takes a few hours to a few days depending on reading pace.
What is New Vocabularies, Old Ideas about?
About the Book
Advertisements are often viewed as indices of cultural change, just as the advertising industry is often imagined as innovative and transformative. Advancing from an alternative position, which borrows much from practice-based research, this book instead highlights the routinisation...
Is New Vocabularies, Old Ideas suitable for beginners?
Whether New Vocabularies, Old Ideas is suitable for beginners depends on your background in Peter Lang Ltd, International Academic Publis. Review the product description and specifications above for details on the target audience and difficulty level.
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