
Multisensuale Markenführung (English, Christiane Springer | Prof Dr Manfred Kirchgeorg)
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Specifications
| Publisher | Gabler Verlag |
| Language | English |
| ISBN-13 | 9783834909008 |
| ISBN-10 | 3834909009 |
| Author | Christiane Springer | Prof Dr Manfred Kirchgeorg |
Product Description
Here on GlowMirror, you'll find Multisensuale Markenführung filed under Gabler Verlag -- everything you need to know is covered below.
About the Book
Christiane Springer untersucht eingehend die marketingspezifische Relevanz der Sinnessysteme und schlie t damit eine Forschungslücke, die in der Marketingliteratur bislang offen gelassen wurde. Anhand eines verhaltenstheoretischen Modells zur sensualen Wahrnehmungs- und Wirkungsweise von Elementen eines Brand Lands in der Automobilwirtschaft zeigt die Autorin, dass sich die Erinner- und Abrufbarkeit bei gleichzeitiger Ansprache mehrerer Sinne erh…
ISBN: 9783834909008
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Multisensuale Markenführung
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Gabler Verlag
Who Should Read This
Students and professionals interested in Gabler Verlag, as well as general readers looking to expand their knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy





