Gabler Verlag
Multisensuale Markenführung (English, Christiane Springer | Prof Dr Manfred Kirchgeorg)
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Specifications
| Publisher | Gabler Verlag |
| Language | English |
| ISBN-13 | 9783834909008 |
| ISBN-10 | 3834909009 |
| Author | Christiane Springer | Prof Dr Manfred Kirchgeorg |
Product Description
About the Book
Christiane Springer untersucht eingehend die marketingspezifische Relevanz der Sinnessysteme und schlie t damit eine Forschungslücke, die in der Marketingliteratur bislang offen gelassen wurde. Anhand eines verhaltenstheoretischen Modells zur sensualen Wahrnehmungs- und Wirkungsweise von Elementen eines Brand Lands in der Automobilwirtschaft zeigt die Autorin, dass sich die Erinner- und Abrufbarkeit bei gleichzeitiger Ansprache mehrerer Sinne erh…
ISBN: 9783834909008
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Multisensuale Markenführung
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Gabler Verlag
Who Should Read This
Students and professionals interested in Gabler Verlag, as well as general readers looking to expand their knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy
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Is Multisensuale Markenführung available in English?
Multisensuale Markenführung is available in English on GlowMirror.
Who is the author of Multisensuale Markenführung?
Multisensuale Markenführung is authored by Christiane Springer | Prof Dr Manfred Kirchgeorg.
Who published Multisensuale Markenführung?
Multisensuale Markenführung is published by Gabler Verlag.
How many pages does Multisensuale Markenführung have?
Page count information for Multisensuale Markenführung is available in the specifications section of this page.
How long does it take to read Multisensuale Markenführung?
At an average reading speed of 250 words per minute, reading Multisensuale Markenführung takes a few hours to a few days depending on reading pace.
What is Multisensuale Markenführung about?
About the Book
Christiane Springer untersucht eingehend die marketingspezifische Relevanz der Sinnessysteme und schlie t damit eine Forschungslücke, die in der Marketingliteratur bislang offen gelassen wurde. Anhand eines verhaltenstheoretischen Modells zur sensualen Wahrnehmungs- und Wirkungsweis...
Is Multisensuale Markenführung suitable for beginners?
Whether Multisensuale Markenführung is suitable for beginners depends on your background in Gabler Verlag. Review the product description and specifications above for details on the target audience and difficulty level.
What edition is Multisensuale Markenführung?
Multisensuale Markenführung is from the Gabler Verlag edition/year. Check the specifications section for full edition details.
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Multisensuale Markenführung listed on GlowMirror is a brand new book in good condition.
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