Multinationals as Flagship Firms (English, Joseph R. D'Cruz | Alan M. Rugman)
by Joseph R. D'Cruz | Alan M. Rugman
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Book Details
Publisher
OUP Oxford
Language
English
ISBN-13
9780199258185
ISBN-10
019925818X
Author
Joseph R. D'Cruz | Alan M. Rugman
About the Book
The international dimension of business networks has remained relatively unexplored, mainly because international business writers focus upon multinational enterprises and network writers ignore international issues. In this book Professors Alan Rugman and Joseph D'Cruz bridge the literature on networks and multinationals by introducing the new concept of the flagship firm.
ISBN: 9780199258185
ISBN-13: 9780199258185
ISBN-10: 019925818X
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Product ID: isbn-9780199258185
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