
Mediaselektion (English, Hermann Freter)
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Specifications
| Publisher | Gabler Verlag |
| Language | English |
| ISBN-13 | 9783409362818 |
| ISBN-10 | 3409362819 |
| Author | Hermann Freter |
Product Description
Here on GlowMirror, you'll find Mediaselektion filed under Gabler Verlag -- everything you need to know is covered below.
About the Book
Mathematische Methoden und Modelle werden nicht nur in einem zuneh- menden MaIle in der Marketingtheorie diskutiert. 1m Kommunikations-Sub- mix-Bereich des Marketings hat gerade die Praxis bei der Entwicklung von (Computer-)Modellen zur Werbetragerauswahl einen ganz entscheidenden Beitrag geleistet. Es ist die primare Aufgabe der Werbetrager, Werbebot- schaften an die Zielgruppen heranzufuhren. Die einzelnen Medien unter- scheiden sich jedoch in…
ISBN: 9783409362818
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Mediaselektion
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Gabler Verlag
Who Should Read This
Students and professionals interested in Gabler Verlag, as well as general readers looking to expand their knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy





