McLuhan and Baudrillard (English, Gary Genosko)
by Gary Genosko
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Book Details
Publisher
Routledge
Language
English
ISBN-13
9780415190626
ISBN-10
0415190622
Author
Gary Genosko
About the Book
Gary Genosko's timely study traces McLuhan's influence on the work of Jean Baudrillard, arguing that McLuhan's ideas have been far more influential than hitherto imagined in the development of postmodern theory. Genosko explores how McLuhan's ideas persist and are distorted through Baudrillard's work. He argues that it is through Baudrillard's influence that McLuhanism has had its greatest impact on contemporary cultural thought and practice.
ISBN: 9780415190626
ISBN-13: 9780415190626
ISBN-10: 0415190622
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Product ID: isbn-9780415190626
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