Marketing Intelligence (English, Julika Göb)
by Julika Göb
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783834921840
ISBN-10
383492184X
Author
Julika Göb
About the Book
Geleitwort Im Marketing die "richtigen", d. h. die im Markt und gegen die Wettbewerber erfolgreichen Entscheidungen zu treffen, stellt bekanntlich ein besonders unsicheres und riskantes Unterfangen dar. Entsprechend gro ist daher der Bedarf an Entscheidungsunterst tzung. Entscheidungsrelevant sind dabei nicht nur Marktforschungsdaten in aggregierter Form, sondern zum Beispiel auch individuelle Kundendaten, Vertriebsdaten, Daten aus dem Marketingc…
ISBN: 9783834921840
ISBN-13: 9783834921840
ISBN-10: 383492184X
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Julika Göb is the author of Marketing Intelligence. Browse more books by Julika Göb on GlowMirror.
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Product ID: isbn-9783834921840
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