
Marketing Intelligence (English, Julika Göb)
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Specifications
| Publisher | Gabler Verlag |
| Language | English |
| ISBN-13 | 9783834921840 |
| ISBN-10 | 383492184X |
| Author | Julika Göb |
Product Description
Here on GlowMirror, you'll find Marketing Intelligence filed under Marketing -- everything you need to know is covered below.
About the Book
Geleitwort Im Marketing die "richtigen", d. h. die im Markt und gegen die Wettbewerber erfolgreichen Entscheidungen zu treffen, stellt bekanntlich ein besonders unsicheres und riskantes Unterfangen dar. Entsprechend gro ist daher der Bedarf an Entscheidungsunterst tzung. Entscheidungsrelevant sind dabei nicht nur Marktforschungsdaten in aggregierter Form, sondern zum Beispiel auch individuelle Kundendaten, Vertriebsdaten, Daten aus dem Marketingc…
ISBN: 9783834921840
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Marketing Intelligence
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Marketing
Who Should Read This
Students and professionals interested in Marketing, as well as general readers looking to expand their knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy











