
Markensoziologische Werbung (English, Oliver Carlo Errichiello)
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Specifications
| Publisher | Springer Gabler |
| Language | English |
| ISBN-13 | 9783834945068 |
| ISBN-10 | 3834945064 |
| Author | Oliver Carlo Errichiello |
Product Description
Here on GlowMirror, you'll find Markensoziologische Werbung filed under Springer Gabler -- everything you need to know is covered below.
About the Book
Welchen grundlegenden markensoziologischen Erkenntnissen unterliegt durchsetzungsstarke Werbung? Welche Mechanismen k�nnen eingesetzt werden, um bestimmte Vorstellungen bei Gruppen zu aktivieren und dadurch Wirtschaftsk�rper zu st�rken? Oliver Carlo Errichiello pr�sentiert eine markensoziologische Theorie der Werbung unter besonderer Ber�cksichtigung der Bedeutung kollektiver Resonanzfelder. Am Beispiel Italien und der Fiat-Markenwerbung �ber die…
ISBN: 9783834945068
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Markensoziologische Werbung
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Springer Gabler
Who Should Read This
Students and professionals interested in Springer Gabler, as well as general readers looking to expand their knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy





