
Markenpolitik (English, Carsten Baumgarth)
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Specifications
| Publisher | Gabler Verlag |
| Language | English |
| ISBN-13 | 9783409116664 |
| ISBN-10 | 3409116664 |
| Author | Carsten Baumgarth |
Product Description
Here on GlowMirror, you'll find Markenpolitik filed under Gabler Verlag -- everything you need to know is covered below.
About the Book
Die Marke steht mehr denn je im Mittelpunkt des Interesses der Marketingwissenschaft und der Marketingpraxis, denn Marken steuern zunehmend das Verhalten von Konsumenten. Dieses Lehrbuch vermittelt mit Markenwirkungen, Markenf�hrung, Markenforschung und Markenkontexten anwendungsorientiert die Grundlagen der Markenpolitik. Carsten Baumgarth pr�sentiert dem Leser eine solide Basis, die das Verst�ndnis komplexer Markenstrategien und aktueller Marke…
ISBN: 9783409116664
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Markenpolitik
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Gabler Verlag
Who Should Read This
Students and professionals interested in Gabler Verlag, as well as general readers looking to expand their knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy





