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Marken Im Social Web (English, Thomas Heun) - Image 1 - GlowMirror

Marken Im Social Web (English, Thomas Heun)

by Thomas Heun

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Book Details

Publisher
Gabler Verlag
Language
English
ISBN-13
9783834943019
ISBN-10
3834943010
Author
Thomas Heun

About the Book

​Mit dem Bedeutungsgewinn der "neuen" Medien hat die Bedeutung von Austauschprozessen zwischen Konsumenten f�r das Marketing und die Markenwissenschaft stark zugenommen. Wissen um die Inhalte der Dialoge und Diskurse im "sozialen Netz" ist inzwischen essentiell f�r das Markenmanagement. Im Rahmen dieser Studie wurde ein Verfahren entwickelt, mit dem die zentralen Inhalte von auf Marken bezogenen Kommunikationsakten von Konsumenten analysiert und…

ISBN: 9783834943019

ISBN-13: 9783834943019
ISBN-10: 3834943010

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What is the price of Marken Im Social Web?
Marken Im Social Web starts from ₹4965 at GlowMirror. Available in Paperback.
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ISBN-10: 3834943010. ISBN-13: 9783834943019. Marken Im Social Web (English, Thomas Heun) by Thomas Heun. Available on GlowMirror.
Product ID: isbn-9783834943019