Marken-Design (English, Richard Linxweiler | Mtp E. V. Alumni)
by Richard Linxweiler | Mtp E. V. Alumni
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783409214216
ISBN-10
3409214216
Author
Richard Linxweiler | Mtp E. V. Alumni
About the Book
Die Markenf�hrung und Markengestaltung stellt die Designer und Manager von Marken vor immer neue Herausforderungen. Vor dem Hintergrund abnehmender Markentreue der Kunden und zunehmenden Preis- und Aktionsk�mpfen mit dem Handel wird immer st�rker �ber die Grunds�tze erfolgreicher Markenf�hrung und Markengestaltung diskutiert. Dieses praxisorientierte Buch beschreibt, wie der Designer und der Markenmanager systematisch die Erfolgsfaktoren ihrer Ma…
ISBN: 9783409214216
ISBN-13: 9783409214216
ISBN-10: 3409214216
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Product ID: isbn-9783409214216
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