
Managing Product Innovation (English, Arch G. Woodside)
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Specifications
| Publisher | Jai Press Inc. |
| Language | English |
| ISBN-13 | 9780762311590 |
| ISBN-10 | 0762311592 |
| Author | Arch G. Woodside |
Product Description
Here on GlowMirror, you'll find Managing Product Innovation filed under Jai Press Inc. -- everything you need to know is covered below.
About the Book
Historical research on firm-level innovation behavior results in the following main insight: firm-level decisions focusing on innovations are critical, difficult, and often result in failure to act. While acceptance is widespread among executives that firms must innovate radically as well as incrementally, success by firms mostly nurtures inertia and eventual failure rather than search and adoption of new superior technologies. What does it take…
ISBN: 9780762311590
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Managing Product Innovation
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Jai Press Inc.
Who Should Read This
Students and professionals interested in Jai Press Inc., as well as general readers looking to expand their knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy





