Local Players in Global Games (English, Peer Hull Kristensen | Jonathan Zeitlin)
by Peer Hull Kristensen | Jonathan Zeitlin
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Book Details
Publisher
OUP Oxford
Language
English
ISBN-13
9780199275618
ISBN-10
0199275610
Author
Peer Hull Kristensen | Jonathan Zeitlin
About the Book
What happens when previously autonomous firms from different countries, each with their own identities, routines and capabilities, come together inside a single multinational corporation? Can a cooperative strategy be established that advances the development of the multinational as a whole, or do mutual misunderstandings and the unintended consequences of strategic interaction among the players' lead instead to endemic conflict and disintegratio…
ISBN: 9780199275618
ISBN-13: 9780199275618
ISBN-10: 0199275610
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Product ID: isbn-9780199275618
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