Kontrolle Des Sponsorings (English, Christian Marwitz | Prof Dr Dr Arnold Hermanns)
by Christian Marwitz | Prof Dr Dr Arnold Hermanns
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Book Details
Publisher
Deutscher Universitatsverlag
Language
English
ISBN-13
9783835004368
ISBN-10
3835004360
Author
Christian Marwitz | Prof Dr Dr Arnold Hermanns
About the Book
Auf der Grundlage einer management- und wirkungsorientierten Darstellung des Sponsorings untersucht Christian Marwitz den Stand der Sponsoringkontrolle in Wissenschaft und Praxis und entwickelt einen theoretisch fundierten anwendungsbezogenen methodischen Ansatz der Sponsoring-Evaluation, mit dessen Hilfe Unternehmen eine systematische Sponsoringkontrolle durchführen bzw. wirksam verbessern können.
ISBN: 9783835004368
ISBN-13: 9783835004368
ISBN-10: 3835004360
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Product ID: isbn-9783835004368
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