Kommunikations-Controlling (English, Manfred Piwinger | Victor Porák)
by Manfred Piwinger | Victor Porák
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783322844163
ISBN-10
3322844161
Author
Manfred Piwinger | Victor Porák
About the Book
Neben Produkten und Services sind Kommunikations- und Informationsleistungen zentrale Elemente im betrieblichen Wertsch�pfungsprozess. Anders als bei den erst genannten gab es f�r Information und Kommunikation allerdings bislang keine wirksame Methode, um sie im betriebswirtschaftlichen Sinne quantifizieren und damit auch unter Controlling- oder auch bilanziellen Gesichtspunkten betrachten zu k�nnen. Dieses ist das erste Werk, dass prozesshaft au…
ISBN: 9783322844163
ISBN-13: 9783322844163
ISBN-10: 3322844161
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Product ID: isbn-9783322844163
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