Information and Communications Technology for Competitive Intelligence (English, Dirk Vriens)
by Dirk Vriens
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Book Details
Publisher
Idea Group Publishing
Language
English
ISBN-13
9781591401421
ISBN-10
1591401429
Author
Dirk Vriens
About the Book
In today's complex and dynamic world the need to be informed about what is going on in the environment of the organization is increasing rapidly. To this end, organizations implement a process called 'competitive intelligence'. Competitive intelligence (CI) is about gathering and analyzing environmental information for strategic purposes. To gather and analyze this information, information and communication technology (ICT) is an invaluable tool.…
ISBN: 9781591401421
ISBN-13: 9781591401421
ISBN-10: 1591401429
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Product ID: isbn-9781591401421
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