Industrielle Services Strategisch Optimieren (English, Michael Schawalder | Volker Lenz | Herbert Röllin)
by Michael Schawalder | Volker Lenz | Herbert Röllin
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Book Details
Publisher
Springer Vieweg
Language
English
ISBN-13
9783642364525
ISBN-10
3642364527
Author
Michael Schawalder | Volker Lenz | Herbert Röllin
About the Book
Dieses Buch beschreibt einen neu entwickelten ganzheitlichen Lösungsansatz für das Servicegeschäft in der Industrie, kombiniert mit dem Customer Relationship Management, kurz CRM. Anhand des neu entwickelten Ganzheitlichen Service Geschäftsmodells (GSG-Modell) wird dem Leser ein Weg aufgezeigt, wie das Servicegeschäft von Industrieunternehmen auf einen neuen Level gebracht wird - hin zum Service Excellence. Das Buch erklärt den Weg von den bisher…
ISBN: 9783642364525
ISBN-13: 9783642364525
ISBN-10: 3642364527
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Product ID: isbn-9783642364525
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