Implicit Motives (English, Oliver C. Schultheiss | Joachim C. Brunstein)
by Oliver C. Schultheiss | Joachim C. Brunstein
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About the Book
How do unconscious motivational needs (i.e., implicit motives) influence physiological, cognitive, affective, and behavioral responses to incentives? - How can implicit motives be measured? - How are they shaped by culture, how do they influence political and societal processes? - Why are they often mismatched with the explicit beliefs people have about their motivational needs and what are the consequences of such mismatches? - How can we use kn…
ISBN: 9780195335156
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