How Brands Grow (English, Richard Ed. Sharp)
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Specifications
| Publisher | Oxford UP |
| Language | English |
| ISBN-13 | 9780195573565 |
| ISBN-10 | 0195573560 |
| Author | Richard Ed. Sharp |
Product Description
About the Book
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning a…
ISBN: 9780195573565
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in How Brands Grow
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Oxford UP
Who Should Read This
Working professionals and industry practitioners seeking practical knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy
Customer Reviews
A great book for marketers
Quite interesting to learn about the appeal of “mass marketing”.
5.0 out of 5 starsCan help marketers in building plans
Interesting concepts outlined in the book. Challenges the traditional way of thinking about what is important to focus on . A good read!
4.0 out of 5 starsImportant Reading
A book with far reaching consequences for marketing as we know it. I await the emerging markets version.
5.0 out of 5 starsA must read for un-learning and re-learning some of the marketing tricks
The book - How Brands Grow, raises a lot of questions. It shakes up our traditional understanding of marketing especially Kotler's theories. Book bust a lot of myths. The author gives enough empirical data to support his claims. I connected with the few concepts like why loyalty program does not work, why price promotion is for retailers and what is the ultimate purpose of advertisement.I could not digest the notion that STP does not work, but got convinced the way he explained. Finally, he sums up by saying that it's only the mental and physical availability that make the brand easier to buy for more people, in more situations and the brand grows.No matter you subscribe to his thoughts or not, reading the book will force you to think about marketing in a slightly different way. It will create a new memory structure for marketing. A must-read for any marketers.
This should be on any marketers must-read list.
Both this and the second book in this series helped me realize a lot of the errors in the modern "digital marketing" business that are leading to both SMB and large enterprises to lose massive amounts of money chasing bad marketing ideas down bad roads.This is a quick and easy read and is worth 100s of most of the other marketing dreck out there.
