How Brands Grow (English, Richard Ed. Sharp)
by Byron Sharp
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Book Details
Publisher
Oxford UP
Language
English
ISBN-13
9780195573565
ISBN-10
0195573560
Author
Richard Ed. Sharp
About the Book
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning a…
ISBN: 9780195573565
ISBN-13: 9780195573565
ISBN-10: 0195573560
Frequently Asked Questions
What is the price of How Brands Grow?
How Brands Grow starts from ₹3231 at GlowMirror. Available in Paperback.
Who is the author of How Brands Grow?
Byron Sharp is the author of How Brands Grow. Browse more books by Byron Sharp on GlowMirror.
Is How Brands Grow available in Paperback and Hardcover?
Yes, How Brands Grow is available in Paperback on GlowMirror. Select your preferred format on the product page.
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Product ID: isbn-9780195573565
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