Hochschul-PR in Deutschland (English, Heike Bühler | Gabriele Naderer | Robertine Koch)
by Heike Bühler | Gabriele Naderer | Robertine Koch
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Book Details
Publisher
Deutscher Universitatsverlag
Language
English
ISBN-13
9783835060555
ISBN-10
3835060554
Author
Heike Bühler | Gabriele Naderer | Robertine Koch
About the Book
Heike B�hler, Gabriele Naderer, Robertine Koch und Carmen Schuster untersuchen, inwieweit die Presse- und �ffentlichkeitsarbeit an deutschen Hochschulen deren neuen Aufgaben wie Internationalisierung, Alumni-Arbeit und Networking, Werben um Sponsoren und um die besten Studierenden und Professoren Rechnung tr�gt. Dies wird analysiert im Kontext der personellen und finanziellen Situation sowie in Abh�ngigkeit von der strategischen Ausrichtung.
ISBN: 9783835060555
ISBN-13: 9783835060555
ISBN-10: 3835060554
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Product ID: isbn-9783835060555
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