Handelsforschung 1999/00 (English, Volker Trommsdorff)
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783409116169
ISBN-10
3409116168
Author
Volker Trommsdorff
About the Book
Das vierzehnte Jahrbuch der FfH - Institut für Markt- und Wirtschaftsforschung - stellt das Verhalten des Handels und im Handel in den Mittelpunkt. Damit sollen die menschlichen Faktoren in das Blickfeld der Handelsforschung gerückt werden, wie sie durch Forschungsansätze aus den Verhaltenswissenschaften beschrieben und erklärt werden können. Handelspolitik, Handels-management und vor allem das Handelsmarketing mu sich darauf einstellen. Nach dem…
ISBN: 9783409116169
ISBN-13: 9783409116169
ISBN-10: 3409116168
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Product ID: isbn-9783409116169
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