Fundamentals of Business Marketing Education (English, J. David Lichtenthal)
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Book Details
Publisher
Routledge
Language
English
ISBN-13
9780789001214
ISBN-10
0789001217
Author
J. David Lichtenthal
About the Book
Make the most of your ability to teach business-to-business marketing! Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses the real concerns you have about developing a curriculum and formulating policy, taking into account…
ISBN: 9780789001214
ISBN-13: 9780789001214
ISBN-10: 0789001217
Frequently Asked Questions
What is the price of Fundamentals of Business Marketing Education?
Fundamentals of Business Marketing Education starts from ₹5124 at GlowMirror. Available in Paperback.
Who is the author of Fundamentals of Business Marketing Education?
J. David Lichtenthal is the author of Fundamentals of Business Marketing Education. Browse more books by J. David Lichtenthal on GlowMirror.
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Product ID: isbn-9780789001214
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