Finite Mixture Multinomiales Probitmodell (English, Friederike Paetz)
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Book Details
Publisher
Springer Gabler
Language
English
ISBN-13
9783658026615
ISBN-10
3658026618
Author
Friederike Paetz
About the Book
Neuere methodische Weiterentwicklungen der Conjoint-Analyse erm�glichen heute die simultane Segmentierung eines Gesamtmarktes von Konsumenten in homogene Teilm�rkte und die Sch�tzung entsprechender segmentspezifischer Teilnutzenwertstrukturen. Auf diesem Wege soll der Heterogenit�t im Konsumentenverhalten Rechnung getragen werden. Das im Rahmen der simultanen Segmentierung derzeit meistgenutzte Conjoint Choice-Modell ist das Finite Mixture Logitm…
ISBN: 9783658026615
ISBN-13: 9783658026615
ISBN-10: 3658026618
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Product ID: isbn-9783658026615
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