El Significado de La Marca (English, Mark Batey)
by Mark Batey
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₹1,934
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Book Details
Publisher
Ediciones Granica, S.A.
Language
English
ISBN-13
9789506417291
ISBN-10
9506417296
Author
Mark Batey
About the Book
A través de las marcas los especialistas en marketing agregan significado a los productos y servicios, pero es el consumidor quien en ultima instancia determina su significado. Las fuentes del significado de la marca pueden ser muchas y variadas y son las vías a través de las cuales el significado se adhiere a las marcas. Las compañías intentan posicionar sus marcas en un lugar que no necesariamente es el mismo en el cual las perciben los consumi…
ISBN: 9789506417291
ISBN-13: 9789506417291
ISBN-10: 9506417296
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Mark Batey is the author of El Significado de La Marca. Browse more books by Mark Batey on GlowMirror.
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Product ID: isbn-9789506417291
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