Economic Psychology (English, Erich Kirchler | Erik Hoelzl)
by Erich Kirchler | Erik Hoelzl
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About the Book
Economic Psychology is the only up-to-date, English-language textbook that provides a comprehensive overview of theoretical topics in economic psychology and their relevance in applied fields. Written by two leading psychologists, the book looks at how people make decisions on the use of scarce resources, in particular money, from a psychological perspective. Starting with decision making and lay theories as basic building blocks of economic beha…
ISBN: 9781107040502
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