Das Vertrauen Des Kunden (English, Olaf Plötner)
by Olaf Plötner
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783409131995
ISBN-10
340913199X
Author
Olaf Plötner
About the Book
Auf Business-to-Business-M�rkten werden heute in einem immer gr� er werdenden Umfang Problem l�sungen angeboten, deren Qualit�t wegen ihrer technologischen Komplexit�t und/oder aufgrund ihres Dienstleistungs- charakters vor dem Kauf durch die Kunden kaum oder gar nicht beurteilt werden kann. Das f�hrt dazu, da die Nachfrager bei ihren Kaufentschei- dungen in hohem Ma e Risiken wahrnehmen, die aus der Unsicherheit dar�ber resultieren, ob die von d…
ISBN: 9783409131995
ISBN-13: 9783409131995
ISBN-10: 340913199X
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Product ID: isbn-9783409131995
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