Cultural Strategy (English, Douglas Holt | Douglas Cameron)
by Douglas Holt | Douglas Cameron
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About the Book
How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a bett…
ISBN: 9780199587407
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