-67% OFFCross-Cultural Buyer Behavior (English, Charles R. Taylor | Doo-Hee Lee | S. Tamer Cavusgil)
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Specifications
| Publisher | Jai Press Inc. |
| Language | English |
| ISBN-13 | 9780762314126 |
| ISBN-10 | 0762314125 |
| Author | Charles R. Taylor | Doo-Hee Lee | S. Tamer Cavusgil |
Product Description
Here on GlowMirror, you'll find Cross-Cultural Buyer Behavior filed under Jai Press Inc. -- everything you need to know is covered below.
About the Book
The theme of this issue is international buyer behavior. The papers collected in this volume contribute to theory development and contain important implications for managers and policy makers. With chapters written by leading marketing scholars from around the world, including current and/or former Presidents of the American Academy of Advertising, the European Academy of Advertising, and the Korea Advertising Society, this volume focuses on cutt…
ISBN: 9780762314126
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Cross-Cultural Buyer Behavior
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Jai Press Inc.
Who Should Read This
Students and professionals interested in Jai Press Inc., as well as general readers looking to expand their knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy





