Creativity in Product Innovation (English, Jacob Goldenberg | David Mazursky | Goldenberg Jacob)
by Jacob Goldenberg | David Mazursky | Goldenberg Jacob
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Book Details
About the Book
Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the cre…
ISBN: 9780521002493
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