Corporate Social Responsibility Aus Konsumentensicht (English, Marion Rommelspacher)
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783834935335
ISBN-10
3834935336
Author
Marion Rommelspacher
About the Book
Marion Rommelspacher zeigt im Rahmen einer empirischen Analyse, dass Konsumenten ihr CSR-Urteil nicht nur auf Basis konkreter CSR-Informationen sondern vielmehr auf Grundlage ihres Markenwissens bilden. Darüber hinaus spielt die Quelle zusätzlicher Informationen für den CSR-Informationsstand weniger eine Rolle als der Umfang der kommunizierten CSR-Aktivitäten. Die Ergebnisse weisen auf einen Einfluss der CSR-Beurteilung auf die Kaufbereitschaft v…
ISBN: 9783834935335
ISBN-13: 9783834935335
ISBN-10: 3834935336
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Marion Rommelspacher is the author of Corporate Social Responsibility Aus Konsumentensicht. Browse more books by Marion Rommelspacher on GlowMirror.
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Product ID: isbn-9783834935335
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