Confessions of an Advertising Man (English, David Ogilvy)
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Specifications
| Publisher | Southbank Publishing |
| Language | English |
| ISBN-13 | 9781904915379 |
| ISBN-10 | 190491537X |
| Author | David Ogilvy |
Product Description
Here on GlowMirror, you'll find Confessions of an Advertising Man filed under Southbank Publishing -- everything you need to know is covered below.
About the Book
A new edition of the timeless business classic featured on Mad Men --as fresh and relevant now as the day it was written "We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else." --David Ogilvy David Ogilvy was c…
ISBN: 9781904915379
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Confessions of an Advertising Man
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Southbank Publishing
Who Should Read This
Students and professionals interested in Southbank Publishing, as well as general readers looking to expand their knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy
Customer Reviews
5.0 out of 5 starsEnriching
This book takes you through the lives of advertising men and their journey to the top.It revolves around the life of David Ogilvy, as he talks about various principles that a new copywriter should follow to pave his way in the industry. Ogilvy's principles hold merit and do not lose relevance. They are being followed even today. A must read for anyone, looking to set foot in the copywriting industry.
5.0 out of 5 starsAdvertisement Guru's account
I liked each and every word of it. Every ad connoisseur should read this like a Bible. I loved it.
5.0 out of 5 starsAwesome book on marketing
Amazing book on marketing
5.0 out of 5 starsMust read
Great book
5.0 out of 5 starsA Classic even in today's digital age of Marketing, Branding and Advertising.
A Timeless Classic.. and a must read for every Business Leader!... Ogilvy's principles and best practices are so relevant even in today's digital age of Marketing, Branding and Advertising.Confessions Of An Advertising Man