-69% OFFCommunicator-in-Chief (English, John Allen Hendricks | Robert E. Denton | Jody C. Baumgartner)
by John Allen Hendricks | Robert E. Denton | Jody C. Baumgartner
Publisher: Lexington Books
Language: English
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Specifications
| Publisher | Lexington Books |
| Language | English |
| ISBN-13 | 9780739141052 |
| ISBN-10 | 0739141058 |
| Author | John Allen Hendricks | Robert E. Denton | Jody C. Baumgartner |
Product Description
About the Book
Communicator-in-Chief examines the role of new media technologies such as e-mail, Twitter, Facebook, MySpace, YouTube, blogs, video games, texting and the Internet in the historic 2008 presidential campaign. Politicians of the twenty-first century will use the Obama campaign's new media technology strategy to not only communicate with the electorate, but also raise money and motivate voters to go to the polling places on election day.
ISBN: 9780739141052
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Communicator-in-Chief
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Lexington Books
Who Should Read This
Students and professionals interested in Lexington Books, as well as general readers looking to expand their knowledge.
Key Highlights
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