-63% OFFCommercial Advertising (English, Thomas Russell)
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Specifications
| Publisher | Routledge |
| Language | English |
| ISBN-13 | 9780415817950 |
| ISBN-10 | 0415817951 |
| Author | Thomas Russell |
Product Description
Here on GlowMirror, you'll find Commercial Advertising filed under Routledge -- everything you need to know is covered below.
About the Book
The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded. The business of Advertising still suffers from the prejudices created by earlier misconduct.…
ISBN: 9780415817950
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Commercial Advertising
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in Routledge
Who Should Read This
Students at the undergraduate and postgraduate level, as well as educators.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy





