Breakthrough Branding (English, Kent Jackson | Suzanne Walters)
by Kent Jackson | Suzanne Walters
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About the Book
Branding provides a unique way for your library to distinguish itself--its identity, personality and image. Drawing on five vividly unique case studies from libraries across the country, this book shows you how to mesh your library's brand deeply and seamlessly within your internal culture, to leverage and better position your brand for the audiences you serve, and to develop, and implement promotional strategies and tactics consistent with your…
ISBN: 9781555707668
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