-27% OFFBreaking Up America (English, Joseph Turow)
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Specifications
| Publisher | University of Chicago Press |
| Language | English |
| ISBN-13 | 9780226817507 |
| ISBN-10 | 0226817504 |
| Author | Joseph Turow |
Product Description
Here on GlowMirror, you'll find Breaking Up America filed under University of Chicago Press -- everything you need to know is covered below.
About the Book
Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. "An important book for anyone wanting insight into the advert…
ISBN: 9780226817507
Book Insights
What You'll Learn
- ·In-depth exploration of topics covered in Breaking Up America
- ·Key concepts explained with clarity and practical examples
- ·Insights valuable for anyone studying or working in University of Chicago Press
Who Should Read This
Students and professionals interested in University of Chicago Press, as well as general readers looking to expand their knowledge.
Key Highlights
- ·Brand new physical book delivered across India
- ·15-day hassle-free return policy





